Product Leadership : Creating and Launching Superior New Products -- by
Robert Gravlin Cooper. Paperback - 314 pages (May 2000). Editorial
Reviews
Electronic Business
"Cooper brings a systematic approach to the strategy and tactics of product
development. His central metaphor is war: `As the [21st] century begins, this
new products war looms as the most important and critical war the companies of
the world have ever fought. The message to senior people is this: innovate or
die!' What Cooper introduces to the equation is discipline. Discipline is
setting strategic direction, in committing resources to those projects that
support it and in defining and managing the product development process.
…Cooper's lists of action items and critical success factors are useful and
informative.…[A]s a textbook for preparing for product development war, it's
worth having on the bookshelf."
Managing
the Design Factory: The Product Developer's Toolkit -- Donald Reinertsen.
Hardcover. 5 Star Customer Review. Synopsis: Here is the first
comprehensive approach to managing design-in-process inventory from the bestselling author
of Developing Products in Half the Time. Donald Reinertsen reveals a transparent system
for tracking, measuring, and managing invisible "design-in-process" inventory to
achieve lower costs, higher profits, and better processes. 20 line drawings.
Revolutionizing
Product Development: Quantum Leaps in Speed, Efficiency and Quality -- Steven C
Wheelwrite, Kim B Clark. Hardcover. Book Description: Product
development experts Steven Wheelwright and Kim Clark draw on six years of in-depth,
systematic, worldwide research. They present proven principles for developing the
critical capabilities for speed, efficiency, and quality that have worked again and again
in scores of successful Japanese, American, and European fast-cycle firms. Such
innovations include design for manufacturability, quality function deployment,
computer-aided design, and computer-aided engineering. Finally, Wheelwright and
Clark emphasize the importance of learning in the organization.
Achieve
Planned Innovation: A Proven System for Creating Successful New Products and Services
-- Frank R Bacon, Jr., and Thomas W Butler, Jr. Hardcover. 4˝ Star Customer
Review. Synopsis: Presenting Planned Innovation--the market-tested,
five-step paradigm that has been proven to increase the success rate of new-product
ventures in more than 20 companies. This book covers all aspects of PI, including how to
cultivate a lasting market orientation, how to formulate selection criteria that reflect
strategic objectives and tactical goals, and how to assess positive and negative
influences. 44 charts & diagrams National print ads. National author publicity.
Brainstorming -- site
loaded with ideas, techniques, and software for brainstorming
Brainstormer --
software designed to help you generate great ideas. Best used among a group,
BrainStormer directs you through a complete brainstorming session,
step-by-step. Free 30-day trial.
Brainstorming 101 -- includes
brainstorming and idea generation software
FAA Human Factors -- provides
scientific and technical support for the civil aviation human factors research
program and for human factors applications in acquisition, certification,
regulation, and standards.
HCI Bibliography -- a free-access
online bibliography on human-computer interaction
Handbook of
Human-Computer Interaction -- Martin Helander (Ed.), Thomas K Landauer (Ed.), Prasad V
Prabhu. Hardcover
and Paperback.
Review: W. Kolbe, Journal of New Generation Computer Systems:This Handbook is
not only an excellent reference but also a guide to the extensive literature in the field
of HCI... This great work is written not only for professionals but also for those who
seek an understanding of HCI. It is recommended to everybody who is interested in this new
and rapidly advancing field. (This review is for the hardcover edition.)
Brand Packaging Magazine -- a source of
ideas and data to help packaging deliver marketing messages to the consumer more
effectively. Print magazine and subscription based Internet site. Some brief
articles are on-line for free.
Paperboard Packaging Council -- trade
association representing the manufacturers of paperboard folding cartons in the
United States and internationally. Offers books and resource guide.
Food & Drug Packaging -- monthly
tabloid magazine that publishes information on packaging products (machinery,
equipment, containers, materials and supplies).
Flexible Packaging Association -- the
trade association’s members represent all facets of the industry from the
manufacturers (converters) and suppliers of flexible packaging materials and products to
the trade press and packaging schools. Industry facts. Makes top packaging
awards.
Books: by
50 Trade
Secrets of Great Design Packaging -- Stafford Cliff. Hardcover. Book
Description: Product Packaging Design today offers
contemporary Designers the opportunity to work with new methods and materials of
construction that allow fresh and exciting ideas, and yet they are more than ever
constrained by the most conventional of restrictions, such as low budgets, unimaginative
briefs, and consumer research. Fifty packaging projects are selected from a global survey
of this prolific industry and analyzed and discussed individually. Tracing the challenge
and problems facing some of today's very best designers.
The Marketer's
Guide to Successful Packages -- Herbert M Meyers and Murray J Lubliner.
Hardcover. It all comes down to a critical ten seconds--when it's just
your product and your customer face to face. Here, two top brand identity and
package design experts show how to create packaging solutions that win the customer during
first contact. The authors, two top brand identity and package design experts, with a
combined 50-plus years of hands-on industry experience, show how to create packaging
solutions that win the battle for the customer during that critical first contact. They
analyze all the marketing and design components needed to create effective packaging
solutions that support and fulfill marketing objectives and strategies.
Midwest Research Institute -- for
more than a half century, MRI has built its reputation applying expert research
skills to find solutions for problems facing society. Borne out of the desire to
bolster the Midwestern economy, MRI was established in 1944 with a mission to
supply needed research for industry and to encourage programs using regional
resources
RPC -- an independent contract research and
development organization, providing clients with a wide variety of analytical, technical
and professional services on a timely and cost-effective basis. Canadian.
Bundopt -- quick,
affordable generation of reach and financial return reports. Applications range from
determining the most profitable features package to developing ad message designs that
target specific demographic segments.
Expert Choice -- implements the
Analytical Hierarchy Process for product evaluation.
Bass Diffusion Curve -- the popular Bass
diffusion curve forecasting model in an Excel spreadsheet.
